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Meet Dr. Frazer Atkinson
Founder
With a PhD in Sports Psychology, Dr. Frazer Atkinson is a Mental Performance Coach who works with jiu jitsu athletes across all levels of competition.
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His experience includes working with UFC, IBJJF, and ADCC champions, as well as amateur and youth competitors. Drawing on evidence-based principles from sports and performance psychology, Frazer helps athletes develop the mental skills needed to perform with confidence, composure, and consistency.
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He helps athletes develop the mental skills needed to:
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Build confidence for competition
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Stay composed under pressure
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Stop overthinking in the moment
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Reset quickly after mistakes
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Commit to techniques and trust their training
Whether an athlete is stepping onto the mats for their first competition or competing at the highest levels of the sport, the focus is the same: building a reliable mental game that holds up when it matters most.
What is Kaizen Mental Performance
and How Can It Help You?
Led by Dr. Frazer Atkinson, Kaizen Mental Performance is a sport and performance psychology service for jiu jitsu competitors who want to learn the psychological skills required to consistently perform to the best of their ability. ​
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PERSONALIZED COACHING
Every athlete faces different challenges on the mats. Coaching is tailored to the athlete's age, experience, competitive level, and goals. Whether the focus is building confidence, managing competition anxiety, staying composed in difficult positions, or trusting their training when the pressure rises, strategies are designed around the demands of jiu jitsu.
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EVIDENCE-BASED EXPERTISE
Our experience spans the full spectrum of jiu jitsu competition, from youth competitors developing their mental game to athletes competing at the highest levels of the sport, including IBJJF, ADCC, and UFC champions. This practical experience, combined with expertise in sports and performance psychology, allows us to translate evidence-based principles into practical mental skills athletes can apply on the mats.
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REAL RESULTS
Kaizen Mental Performance helps jiu jitsu athletes develop the mental skills needed to compete with greater confidence, composure, and consistency. Through a process of continuous improvement, athletes learn to manage pressure, recover from mistakes, trust their training, and perform when it matters most.
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TRUSTED BY THE BEST
Raquel Pennington
(UFC World Champion)
"As a lifelong athlete, I’ve always pushed myself physically, but what many people overlook is the mental side of performance. Working with Frazer completely changed that for me. From the moment we started, we clicked. His tools and techniques helped me shift into a stronger mindset, not just as an athlete, but as a person.
What stands out is his ability to adapt to the individual. What works for one person might not work for another, and Frazer gets that. He brings a wide range of strategies to help you find what works for you."